Celestial is a couples photographer, who specialises in capturing romantic moments against heavenly landscapes. Every photograph reflects the beauty and uniqueness of each couple’s love story. Celestial's work is full of wonder and romance, transforming fleeting moments into lasting memories for years to come.

The project goal was to design a visual identity that conveys the romance and magic present in Celestial’s photographs. To achieve this, I selected a serif font with elegant letterforms and incorporated moons and stars - symbols associated with magic and enchantment. The whimsical logotype is balanced with a more simple font that gives the visual identity a clean look. The colour palette, inspired by the hues of the night sky, further enforces the brand’s connection to nature’s breathtaking landscapes and offers Celestial a diverse selection of colours to use across all their channels.