Discovery Call

We’ll start off with a call to discuss your business objectives, the project scope, and any additional elements you may need. This is also where we talk about your desired style, and overall vision for your brand.

Project Proposal

After our call, I’ll send over a detailed proposal outlining the project objectives, stages, revision policies, timeline, and cost. This will give you a clear understanding of the plan before we proceed.

Onboarding

Once you approve the proposal, I’ll set up your personalised client portal with the contract, invoices, and project tracker. After signing the contract and paying the 50% deposit, we’ll officially kick off the project and dive deeper into your brand.

Strategy Call

During the Strategy Call, we’ll discuss your brand’s mission, vision, and values, analyse your competitors, and develop a clear understanding of your brand personality.

Creative Direction

Based on the insights from our call, I’ll create two creative directions for your brand. Each concept will feature typography, color palettes, patterns, and imagery to give you a sense of your visual identity.

Visual Identity

Once we finalise the creative direction, I’ll develop a cohesive visual identity system tailored to your brand, including logos, a color palette, fonts, illustrations, and more. I’ll present these designs with a detailed explanation of how they align with your brand.

Offboarding

After you approve the final designs and pay the remaining balance, I’ll prepare your Brand Guidelines, and export all necessary files. I’ll also invite you to share feedback through a short form—it’s always appreciated!

Discovery Call

We’ll start off with a call to discuss your business objectives, the project scope, and any additional elements you may need. This is also where we talk about your goals, desired style, and overall vision for your brand.

Project Proposal

After our call, I’ll send over a detailed proposal outlining the project objectives, stages, revision policies, timeline, and cost. This will give you a clear understanding of the plan before we proceed.

Onboarding

Once you approve the proposal, I’ll set up your personalised client portal with the contract, invoices, and project tracker. After signing the contract and paying the 50% deposit, we’ll officially kick off the project and dive deeper into your brand.

Strategy Call

During the Strategy Call, we’ll discuss your brand’s mission, vision, and values, analyse your competitors, and develop a clear understanding of your brand personality.

Creative Direction

Based on the insights from our call, I’ll create two creative directions for your brand. Each concept will feature typography, color palettes, patterns, and imagery to give you a sense of your visual identity.

Visual Identity

Once we finalise the creative direction, I’ll develop a cohesive visual identity system tailored to your brand, including logos, a color palette, fonts, illustrations, and more. I’ll present these designs with a detailed explanation of how they align with your brand.

Offboarding

After you approve the final designs and pay the remaining balance, I’ll prepare your Brand Guidelines, and export all necessary files. I’ll also invite you to share feedback through a short form—it’s always appreciated!

Ready to start your journey towards
an impactful brand identity?