Lickies was founded with a passion for creating joyful, tail-wagging moments for dogs. Their mission is providing pets with treats that are safe and absolutely irresistible. Lickies believes every dog deserves a treat to indulge in, and every pet parent deserves peace of mind with a brand that puts pets’ health and happiness first.

The project goal was to capture Lickies’ playful and energetic personality through a fresh visual identity. For the logo, I picked a bold, bubbly font and added subtle dog-inspired elements: dog noses replaced the dots of the “i”s, and the leg of the “k” turned into a wagging tail. Bright colours brought even more energy to the brand, helping Lickies to stand out in the dog ice cream world. To engage not just the four-legged clients but their owners too, I’ve created icons that could then be used for merchandise like pins or stickers, giving pet parents a fun way to show their love for the brand.