Local Up is a mobile application designed to help international students improve their integration experience abroad. It provides simplified information on topics such as healthcare, public transport, and housing and offers a platform for students to connect and support each other during the transition period. Starting in Prague, Czechia, Local Up plans to expand to major European cities in the future.

The project goal was to develop an energetic visual identity that appeals to Generation Z, Local Up’s target audience. Given the variety of formats in which the logo will appear, I created a responsive logo suite suitable for an app icon, in-app display, and promotional materials that would attract the students’ attention - stickers, tote bags and wristbands. A key element of the logo suite is a combination of an owl and a location pin icon, which was designed to demonstrate Local Up’s mission to provide guidance, knowledge and direction for students.