Pots and Pieces is a forward-thinking pottery company with a mission to redefine sustainability through art. They specialise in breathing new life into old and broken ceramics, transforming them into beautiful, handcrafted pieces. By upcycling discarded pieces, Pots & Pieces promotes a mindful approach to consumption and appreciation for nature.
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The project goal was to craft a visual identity that reflects Pots and Pieces’ passion for uncovering beauty in imperfection. I began by customising the chosen font for the logotype and shifting some letters slightly above or below the baseline. This adjustment created a more handcrafted, organic feel, aligning with the brand’s appreciation for imperfection. The logo also incorporates a spiral within the letter “O”, representing the movement of a pottery wheel. Additionally, I designed a pattern that shows random, irregular pieces coming together to further emphasise brand’s desire to give life to something that, at first glance, may not seem to work together.